Putting a strain on marital relations may not have been Elon Musk's intention when he rebranded Twitter to 'X'.
But one user joked that he was forced to 'sleep on the sofa' after his spouse misinterpreted the new name for X's subscription service on their credit card statement.
Texas-based Alex Cohen (@anothercohen) posted a screenshot of a message he received from his wife regarding a charge on their credit card to 'X Premium'.
As part of Musk's rebrand, Twitter Blue – the monthly subscription service – has been changed to 'X Premium', which users have commented 'sounds like a porn site'.
Another user said it's as if Musk and X staff are 'going out of their way to make it look like you are paying for porn'.
Cohen's tweet, which got more than 80,000 likes, shows the message from his wife saying: 'Um, what is "X Premium" for $8/mo on the Chase card?'
He replied, '...how do I explain this' and posted the screenshot of the conversation with the caption 'I'm sleeping on the couch tonight.'
Other users online have drawn comparisons with the new subscription service's name and questionable X-rated websites.
One said: 'Imagine having to explain to your partner that X Premium isn't a porn site.'
Another posted: 'I can't believe they're actually calling it X Premium. Who wants that on their bank statement? It’s like they went out of their way to make it look like you’re paying for porn.'
X Premium – or Twitter Blue as it used to be known – costs from $8/£9.60 per month and gives users access to exclusive features that non-paying users can't access.
These include being able to edit tweets, undo a tweet immediately after posting it, and post tweets up to 25,000 characters.
Subscribers also get a coveted blue tick next to their account name to show that they are 'verified'.
To the annoyance of many, features that used to be free for users are now becoming exclusive to X Premium, such as the ability to send a direct message (DM) to someone who doesn't follow you.
Musk also said this weekend that only X Premium subscribers will be able to earn money through their posts.
Users who get enough impressions on their posts are entitled to a share of X's ad revenue – as long as they are over 18 with at least 500 followers and are X Premium subscribers.
Musk took over Twitter in October and changed its name to X as part of initial steps to turn it into what he's described as an 'everything' app.
This app could one day incorporate social networking, as well as online services and utilities such as ridesharing, finances, food deliveries and more.
The billionaire said: 'Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app.'
The letter X has personal significance to Musk, as it was the name of one of his first companies before it merged with a competitor and eventually became PayPal.
Musk also founded a new company this year called X.AI, which could develop a less censored alternative to ChatGPT, which he's referred to as 'TruthGPT'.
One of his children with Canadian musician Grimes is also called 'X AE A-XII Musk', with X as the first name.
Musk heralded the rebrand at the end of last month by installing a huge neon 'X' logo on the roof of the platform's headquarters in San Francisco.
However, it was removed just over 48 hours later due to complaints from local residents and because it violated the city's permit orders.
Also this weekend, Musk said his company will foot the bill for anyone who has been 'unfairly treated' by their employer for liking posts on X.
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