Considering the fact that 95% of Americans own a cell phone, cell phone marketing sounds like an easy task. But, if everyone already owns a cell phone, how do you market cell phones successfully? We’ve got a few ideas for you…
First things first: we’ve provided you with an extensive list of the most relevant keywords in the cell phone industry. Bidding against your competition for those keywords can make a huge positive difference, so choose wisely. Think about including cell phone brand terms in your bidding, as they’re pretty frequently a part of search queries. Due to the sheer volume of cell phone owners, cell phone companies have a huge amount of brand recognition, and there’s definitely a lot of comparing alternatives in a purchaser’s decision process.
There’s more to marketing cell phones than some strong SEO game, and it starts with the first thing your potential leads see after they’ve clicked on your ad. Your landing page represents your company’s brand before customers have begun to interact with it, so make it clean, aesthetically pleasing, and easy-to-navigate. Include clear navigation to things like purchasing pages, product overviews, and about/learn more pages. Making your website an intuitive and user-friendly experience is highly appreciated by customers and can go a long way in differentiating you from your competition.
On your website, featuring interactive ways for visitors to experience the product can help ease the reservations some customers have towards e-commerce purchases. Just as you do in stores, ensure that products can be experienced online too, even if it’s just a video walk-through of user experience.
Marketing both your products benefits and features are both necessary in your campaigns, but so is understanding the difference between the two! With the prominence of cell phones in almost everyone’s daily lives, it’s important to remember the significance of such a purchase. How can your product make customers lives easier? How will it improve their quality of life? Stressing these benefits of your product can be in tandem with the features that create them, but remember to heavily advertise the benefits that live in the customer point-of-view.
Focus your advertising of features in comparison to your competition. If your product has superior capabilities or pricing, make sure that’s clear to customers! Because cell phones have become a lifestyle product, emphasizing how your product can enhance the lives of your customers is your most worthwhile selling point.
Running strong social media profiles for your company can help you control your brand’s message while promoting interactive and engaging relationships with customers. Stay up to date on social media and industry trends, feature products without overselling, and communicate with followers respectfully/in a timely manner.
Social media isn’t just for promoting your product’s best features and benefits, and there’s a lot of ways you can use it to more accurately target your audience. Creating buyer personas even before implementing social media strategies is a great way to better understand and market to your most worthwhile leads.
For more cell phone marketing tips, tricks, and trends, check out the WordStream blog.
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