However, according to Matt Cutts, duplicate content won’t hurt your site’s SEO unless it is “spammy.” If you’re concerned about duplicate content on your site, review the following best practices:
- Use 301 redirects to redirect traffic from old or retired URLs to new URLs.
- If there are pages on your site with duplicate content that you don’t want to appear in search results, use the noindex tag to deindex them.
- If there are multiple versions of a page with very similar content, use canonicalization to tell Google which version is the “canonical” URL.
- Consider consolidating similar pages rather than hosting multiple pages with very similar content.
Learn more about what to do about duplicate content in this guide or from Google’s webmaster guidelines.
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