At the dawn of YouTube boxing, few foresaw its wild evolution. Yet DAZN wasn’t caught off guard; they plunged into the heart of the action from the very outset. With every fight, the popularity and success of the streaming service have doubled, if not quadrupled. With that in mind, in a recent interview with Most Valuable Promotions, Joe Markowski celebrated the huge success of the Jake Paul vs. Nate Diaz fight. He also elaborated on the upcoming and long-awaited bouts between Logan Paul vs. Dillon Danis and KSI vs. Tommy Fury.
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From raking in millions from pay-per-view to selling out arenas, DZAN has benefited tremendously from the bouts. But some names, in particular, stand out for creating the most buzz among boxing fans. Enter Jake Paul, “The Problem Child,” against Nate Diaz, “The Stockton Slap.” After Jake’s loss to Tommy Fury, this was his time to prove himself again. And that’s what added to the bout’s anticipation, as fans eagerly waited to see the results. Markowski, CEO of the North America division of DZAN, elaborated on the bout’s success in detail.
Joe Markowski, on the success of Jake Paul vs. Nate Diaz
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In a recent interview, Markowski expressed the success of the Paul vs. Diaz fight by giving insights into its achievements. He said, “Ultimately, that show was a great success. It was one of our biggest audiences on the US platform.” Then he goes on to describe how it performed in other countries: “It was a strong performance in the UK. It had an audience around the world.” He further added, “Commercially, it was a very successful night for us, the fighters, and the promoters.”
However, that wasn’t the end of the story. Markowski also shed some light on the two upcoming fights that fans can’t wait to witness. First, the Logan Paul vs. Dillon Danis fight and the KSI vs. Tommy Fury fight Markowski hinted at an even grander showcase. “As I say, it’s a slightly different scene to what you will on October 14th,” he stated. “It’s not a million miles away, but in my mind, it’s quite a different product.”
Joe Markowski on Jake and KSI
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Markowski also praised the fighters for creating a brand around themselves that helped promote the matches worldwide. First, he spoke about Jake and said, “What Jake’s done is take his brand into a completely different space, which is really impressive.” Following that, he also spoke about KSI, saying, “I think KSI wants to stay in the sort of crossover boxing scene for the moment.” As is evident, a lot of YouTube boxing fans watch the matches, supporting their favorite creators. So, the fighters themselves also market the matches to the public.
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Marwaski has been with DAZN since 2018 and was at the forefront of launching the platform in America. With the help of Marwaski and his decision, the platform became a popular name in the industry. Not to mention, DZAN also started streaming a lot of YouTube boxing during their comeback, which must have influenced their popularity.
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Given the CEO of DAZN’s confirmation of the matches’ resounding success, it’s clear that the upcoming bouts are firmly on course. We’re eager to hear your predictions for the upcoming bouts: Logan vs. Danis and KSI vs. Tommy. Share your thoughts in the comments section!
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