There’s no doubt that ChatGPT has been one of the hottest topics in business ever since OpenAI launched it in late 2022. Enterprises in many industries are examining how they can use this powerful text-generating AI chatbot to automate tasks, streamline operations and amplify work output. Here are a few ways small manufacturers can use ChatGPT to boost workflows and grow.
1. Brainstorm Ideas to Solve Business Challenges
Are you struggling to find and retain talent? Has production been lagging and you’re not sure why? ChatGPT can help you brainstorm solutions for the challenges you face.
You can ask ChatGPT to come up with a list of solutions for a specific problem. While some ideas will likely be irrelevant to your specific goals, an AI-generated solution can lead you down the right path or spur other great ideas.
2. Create Social Media Posts
ChatGPT can be helpful to generate social media content. It takes a lot of time to write text-based social posts each day, which is why so many businesses hire specialists or employees to handle social content creation. However, if you don’t have the budget to hire someone, ChatGPT can take care of it. You can even train ChatGPT to write in your company voice by analyzing emails, blog posts, customer case studies, press releases or product pages.
However, do not use ChatGPT to write substantive blog posts or copy for your website. Google has stated that AI-generated content is against their terms and conditions. Using ChatGPT to generate text for your website can cause it to lose its ranking in the Google search engine, which can result in a major drop in potential business opportunities.
3. Generate Meeting Summaries
Do you usually have a team member write summaries of video meetings and phone calls with customers or prospects? This can take up a lot of valuable time, which costs money. On top of this, it can be easy for your team member to forget a major point that was made in the meeting, which can result in a lot of back-and-forth emails. I recommend using a service such as Otter.ai, which uses AI to write meeting notes with real-time transcription, recorded audio, automated slide capture and automated meeting summaries. You can then copy the meeting summary into ChatGPT and ask it for a bulleted list of what was important during the phone/video meeting.
4. Generate Job Descriptions
If you really need to hire a new engineer or robotics programmer, writing the perfect job description can be half the battle. If you get the wording wrong or don’t sell the position well, you can turn away the best candidates for the job.
I used ChatGPT recently and it helped me attract excellent candidates for the position I posted. You will likely need to tweak the description based on your company’s goals, but this will free up time for you to focus on other areas of your business.
5. Customize Customer Outreach Emails
Email marketing plays a vital role in the sales funnel—sending out weekly or monthly emails to customer leads and checking in with current customers on a regular basis can help you land new business and enhance customer loyalty.
That said, do you pay someone to write all your company’s email blasts, or do you handle this time-consuming task on your own? Let ChatGPT generate your outreach emails by telling the chatbot what topic to write about and it will come up with content for a full email blast. Just copy, paste and send.
6. Create Copy for Google Ads
Google is the first place most people go when searching for specific products and information. Google ads are an effective way to drive qualified traffic to your business. Therefore, a robust Google ad campaign can be invaluable for helping you attract new customers.
While it is paramount to target the right keyword phrases in Google, having messy, confusing or grammatically incorrect ad copy can turn away potential customers. Using ChatGPT to write succinct and relevant copy for Google ads can drive qualified traffic to your website, leading to more potential sales opportunities.
7. Create Podcast Ideas and Content
Podcasts have exploded in popularity over the years and are an effective medium to share information on all kinds of manufacturing topics relevant to your customers.
If you struggle with sticking to a consistent schedule, use ChatGPT to write podcast episode content. You can customize the episode so it is relevant to your audience and contains exactly what you want to discuss, then you can feed the copy into a voice generation service. This will create an entire episode for you—NPR just did a whole show like this.
While ChatGPT is revolutionizing the ways that many enterprises operate, it’s all about learning what’s right for your manufacturing operation. Whether it is writing content for social media posts or brainstorming ideas for production line challenges, ChatGPT is a valuable sandbox to try new ways to engage customers, solve problems, generate ideas and grow your business.
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