Consider the advice of Stefan van Vliet, co-owner of Dutch agency Compass Online Marketing, who completed the second interview in our second series of ongoing interviews with those who received high scores with the Google Ads Performance Grader.
In our full interview with Stefan, he explains some of the mistakes he made early on when first beginning his campaigns:
“I chose to set the budget to virtually limitless and tried to optimize our campaign while running, but just couldn’t keep up (and honestly didn’t know what I was doing). So only 1 week and almost €10k in losses later I pulled the plug. So for an extensive lesson in AdWords management: always test before you allocate serious budgets.”
Stefan explains his company’s successful Google Ads strategy:
- Get sufficient data by bidding high and getting in spot #2-3 (above organic results).
- Keep track of conversionsKeep track of conversions, cost per conversion and value per conversion (using conversion tracking with dynamic value tracking).
- Adjust bidding to meet a cost per conversion which is roughly 50% of the value per conversion.
- Optimize ads and try to improve conversion rates.
When asked for his advice for low-scoring marketers, Stefan suggests to:
- Leverage negative keyword lists
- Split campaigns on a low level
- Leverage advanced CPC bidding in Google Ads Editor
- Use the comments function within Google Ads Editor to make notes of what you do
For more detailed information about Stefan’s winning techniques and suggestions, read the full interview on our blog.
0 Comments