The Facebook Ads Grader is designed to help advertisers and agencies better understand their Facebook performance. From ad sets to audience creation, conversion tracking to bid optimization, this free tool provides a baseline for both current account health and future optimization.
If you’re currently advertising on Facebook, we can securely access and assess your activity (with your permission) to generate a report that details the areas in which you’re succeeding and where your account could use some work. Points of analysis include:
- Account activity – How often are you making changes in your Facebook ads account?
- Performance by audience – How much do your key performance indicators differ based on who you’re advertising to?
- Ad performance – What are your best and worst performing ads, and how do they stack up to your competition?
- Wasted spend – Are your Facebook ads being over-served to the wrong people? Are you paying too much per click?
- Best practices – Do your campaigns, ad sets, and ads adhere to the industry standards established by Facebook? Are you making the most of your Facebook budget?
You’ll see a score in each of these five areas, with each section’s score contributing to a single, overall report score that summarizes the health of your Facebook account.
Throughout the report, we also provide competitors’ average performance data based on advertisers in your industry with similar budgets. This will help you see how your Facebook campaigns stack up against other advertisers targeting similar prospects.
If you want to save your report, the Facebook Ads Grader integrates with Facebook, Twitter, and LinkedIn, making it easy to share results with your team.
It’s a fast and easy way to audit your Facebook ads account and find any mistakes you could be making. Simply connect your Facebook Ads account to get started!
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